The Business Model Canvas
The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.
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Business Model Generation
Getting started with The Business Model Canvas

The Business Model Canvas enables you to:
- Visualize and communicate a simple story of your existing business model.
- Use the canvas to design new business models, whether you are a start-up or an existing businessManage a portfolio of business models
- You can use the canvas to easily juggle between «Explore» and «Exploit» business models.

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February 11, 2025
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The Business Model Canvas
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The Business Model Canvas
February 11, 2025
Business Model Canvas
Business Models
The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.

The Business Model Canvas enables you to:
- Visualize and communicate a simple story of your existing business model.
- Use the canvas to design new business models, whether you are a start-up or an existing businessManage a portfolio of business models
- You can use the canvas to easily juggle between «Explore» and «Exploit» business models.

related reads
No items found.

The Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model. This method from the bestselling management book Business Model Generation is applied in leading organizations and start-ups worldwide.
Thanks for your interest in
The Business Model Canvas

ONLINE COURSe
Mastering business models
A self-paced online course with Alex Osterwalder and Yves Pigneur.
Are you trying to improve your existing business model? Or trying to create a new one that can compete in today’s market?

Want to make innovation work in your organization? Connect with us to explore practical solutions that fit your needs. We’ll help you build ideas that deliver measurable results.